Google has published the results of a project in which three experienced creative professionals used its Flow AI filmmaking environment to produce campaigns for small businesses and community organisations.
The examples are useful because they show generative video moving beyond short experimental clips towards complete pieces of campaign content. They also demonstrate how AI tools can reduce the production resources normally needed for high-quality visual storytelling.
Key facts
- Google gave three creative professionals extensive access to Flow.
- The projects supported two small businesses and a caregiver organisation.
- Flow was used to produce visual material for complete campaign concepts.
- One project recreated around 200 years of history for a ferry business.
- Another focused on regenerative farming.
- Google positioned the project as an example of AI making higher-end creative production more accessible.
Our take
Tools such as Flow are beginning to make professional-looking video much more achievable for smaller organisations. That could be particularly useful for New Zealand businesses that previously could not justify the cost of conventional video production.
The limitation remains consistency and control. Good results still depend heavily on creative direction, source material and human judgement, so the strongest use of these tools is likely to be as part of a controlled production workflow rather than simply asking AI to generate an entire campaign unattended.
Sources
KiwiGen.AI 