Labour has proposed new funding to help New Zealand small businesses adopt artificial intelligence, including a $2 million-a-year AI small business fund and an expansion of AI advisory support to $3 million a year. The measures form part of Labour’s wider Small Business Action Plan and are intended to make AI adoption more accessible to smaller firms.
The focus is practical rather than technological. Labour points to uses such as helping tradespeople prepare quotes faster, retailers manage stock and exporters find new customers. The underlying idea is that smaller businesses should be able to access AI capabilities without needing the resources or specialist teams available to larger organisations.
Key facts
- Labour proposes a new $2 million-a-year AI small business fund.
- Funding for AI adoption and the AI Advisory pilot would increase to $3 million a year.
- A further $4 million a year is proposed for the Founder & Startup Support Programme.
- These are Labour Party policy proposals, not currently available government funding.
Our take
The useful part of this proposal is its focus on helping smaller New Zealand businesses actually adopt AI. Access to ChatGPT or another AI tool is relatively easy. Identifying a worthwhile business problem, redesigning the workflow and using the technology safely is considerably harder.
For professional services and other smaller organisations, advisory support may ultimately prove as valuable as direct funding. A good starting point is to identify repetitive, time-consuming work where AI can produce a measurable benefit, then address privacy, confidentiality, accuracy and human oversight before scaling it more widely.
The bigger opportunity for New Zealand is to move the AI conversation from experimentation to measurable productivity. Support that helps businesses develop those capabilities could have more lasting value than simply subsidising software subscriptions.

